Objective

We aimed to showcase a collection that embodies the intersection of city streets to mountain retreats, catering to the multifaceted lifestyle of our target audience. She’s sophisticated and typically lives in a city, but she’s an avid traveler and into the outdoors. This campaign not only demonstrates our expertise in creating chic, functional winter wear but also communicates core values of sustainability, adaptability and empowerment. We showcase these thoughtfully designed, eco-friendly garments in extreme winter settings and we invite our audience to envision themselves confidently navigating extreme winter days with effortless style, comfort and warmth.

Role

• Creative Director

• Concept 

• Stylist

• Product Designer

• Post Production

• Socials, Digital and Print Strategy

• Copywriter