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Ready For Anything

Objective

This campaign invites the viewer to envision a wardrobe that keeps pace with their dynamic lifestyle, offering comfort, style and confidence in equal measure. We showcase the ultimate capsule collection that far exceeds the versatility of any wardrobe on the market. Featuring a curated selection of clean, minimalist, timeless styles with a utilitarian purpose at the core of the designs. The collection demonstrates how a few key items can enable a person to seamlessly transition from work to workout, night out, or travel. A person who wears Paridaez is "Ready for Anything"

Role
  • Creative Director

  • Concept 

  • Stylist

  • Model

  • Product Designer

  • Post Production

  • Socials, Digital and Print Strategy

  • Copywriter

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Credits: 

Photographer: Samantha Simmons

Photo Editor: Samantha Simmons

Graphic Designer: Johannah Coichy 

Graphic Designer: Kelsey Benedict 

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