
Transformative
Objective
Our mission is to showcase the transformative versatility of our clothing line in demonstrating, first, that the garments can transform into completely different articles of clothing and, second, that the purpose is so one has the ability to shift from any setting. They never have to miss out on experiences. We did this with a series of dynamic, futuristic videos that redefined limitations in modern dressing. Our goal is to visually demonstrate the future of fashion. This project utilizes videography as the most effective means to educate the consumer. The visual provides a solution for the ongoing dilemma of a multidimensional human. Our clothing is the constant that empowers, adapts, and elevates their life… it’s not only beautiful but extraordinarily useful.
Role
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Product Design
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Creative Director
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Brand Positioning
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Concept
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Videographer
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Styling
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Web Design
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Omnichannel Strategy ​




Credits:
Video Editor: Johannah Coichy
Video Editor: Jani Yuley
Video Editor: Kelsey Benedict
Graphic Designer: Kelsey Benedict
Model: Perla Graciel