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ALPINE CHIC TO URBAN STREETS

Objective

This campaign showcased a selection of limited-edition Paridaez winter styles inspired by the contrast between après-ski luxury and city life.

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The visual direction featured a confident woman styled in elevated winter pieces within minimalist urban environments, highlighting how the collection could transition seamlessly between alpine-inspired styling and everyday city wear.

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Role

  • Creative Director

  • Concept 

  • Stylist

  • Photographer 

  • Videographer

  • Product Designer

  • Post Production

  • Copywriter
  • Socials Strategy
  • Email Marketing

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Credits: 

Graphic Designer: Johannah Coichy 

Graphic Designer: Kelsey Benedict 

Model: Jani Yuley

Photo Editor: Jani Yuley

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