top of page

ALPINE CHIC TO URBAN STREETS

Objective

This campaign showcases a selection of our limited edition Paridaez winter styles. blending ski resort elegance with city street sophistication. Featuring a confident and chic woman, the visuals highlight versatile pieces crafted from sustainable deadstock material. The warm color choice juxtaposed with cool minimalist settings and subtle detailing, evoke the transition from fall to winter. We also emphasize the ability of the styles to seamlessly shift from urban to alpine settings. One doesn't have to compromise style to find comfort and ease when wearing Paridaez. The campaign demonstrates that staying warm can be ultra-chic, all while exuding confidence and environmental responsibility.

cozy.png
Role
  • Creative Director

  • Concept 

  • Stylist

  • Photographer 

  • Videographer

  • Product Designer

  • Post Production

  • Copywriter
  • Socials Strategy
  • Email Marketing

IMG_8070_edited.jpg
IMG_8067.jpg
Screenshot 2024-07-23 at 7.28.50 PM.png
DSC00932 (2)_edited.jpg

Credits: 

Graphic Designer: Johannah Coichy 

Graphic Designer: Kelsey Benedict 

Model: Jani Yuley

Photo Editor: Jani Yuley

bottom of page