

ALPINE CHIC TO URBAN STREETS
Objective
This campaign showcases a selection of our limited edition Paridaez winter styles. blending ski resort elegance with city street sophistication. Featuring a confident and chic woman, the visuals highlight versatile pieces crafted from sustainable deadstock material. The warm color choice juxtaposed with cool minimalist settings and subtle detailing, evoke the transition from fall to winter. We also emphasize the ability of the styles to seamlessly shift from urban to alpine settings. One doesn't have to compromise style to find comfort and ease when wearing Paridaez. The campaign demonstrates that staying warm can be ultra-chic, all while exuding confidence and environmental responsibility.

Role
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Creative Director
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Concept
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Stylist
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Photographer
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Videographer
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Product Designer
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Post Production
- Copywriter
- Socials Strategy
- Email Marketing





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Credits:
Graphic Designer: Johannah Coichy
Graphic Designer: Kelsey Benedict
Model: Jani Yuley
Photo Editor: Jani Yuley