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Street Style
Objective
This campaign focused on a professional woman on the go, styled in a single look designed to transition seamlessly from work to workout.
Set against minimalist city environments, the visual direction emphasized movement, versatility, and functionality while maintaining the clean, elevated aesthetic central to the brand.

Role
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Creative Director
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Concept
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Stylist
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Photographer
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Videographer
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Product Designer
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Post Production
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Socials and Digital Strategy
- Copywriter
- Email Marketer







Credits:
Model: Jani Yuley
Photo Editor: Jani Yuley
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