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Street Style

Objective

This campaign focused on a professional woman on the go, styled in a single look designed to transition seamlessly from work to workout.

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Set against minimalist city environments, the visual direction emphasized movement, versatility, and functionality while maintaining the clean, elevated aesthetic central to the brand.

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Role
  • Creative Director

  • Concept 

  • Stylist

  • Photographer 

  • Videographer

  • Product Designer

  • Post Production

  • Socials and Digital Strategy

  • Copywriter
  • Email Marketer
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Credits: 

Model: Jani Yuley

Photo Editor: Jani Yuley

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