Meet Allison Daroie
Strategic Business Leader | Creative Director | Innovative Product Designer | Entrepreneur
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Allison Daroie is a multidisciplinary leader and innovative brand strategist with a proven track record of building and scaling brands across multiple industries. ​As a sought-after thought leader, Allison combines creative vision with business acumen to accelerate growth and brand loyalty. She has expertise in business development, creative direction, strategic planning, marketing strategy, product design, manufacturing, retail innovation, as well as creating compelling brand experiences and strategic partnerships. ​
As the founder of Paridaez, an award-winning modular apparel brand, she demonstrated a remarkable ability to identify a market gap and transform a visionary concept into a thriving business. She bootstrapped the company acting as both the Creative Director and CEO.
As a true right and left brain, Allison is also a former lawyer, professor, yoga instructor, and worked as Director of Corporate Partnerships for the streetwear retailer Karmaloop. At Karmaloop she created and led the Corporate Partnerships Department, providing creative direction and developing a major revenue stream for the organization.
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With her entrepreneurial spirit, breadth of experience, and innovative approach, Allison is uniquely positioned to propel organizations to new heights of success and aligning diverse teams towards common goals.​​​​
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EXPERIENCE
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Founder | CEO | Creative Director of Paridaez, an innovative and award winning fashion brand
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Founder | Strategic Advisor | Creative Director | Product Designer of Allison Daroie, a creative and stratef
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Former Chief of Staff | Director of Corporate Partnerships of Karmaloop, a leader in streetwear
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Former Professor of Product Development and Merchandising
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Former Attorney and member of the Massachusetts Bar ​
(CV available upon request.)
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WORK
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PRESS
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Entrepreneur​​​
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