
Objective
Print materials were created to extend the Paridaez brand experience beyond the product itself, reinforcing the brand’s modular design philosophy, minimalist identity, and focus on versatility.
Lookbooks showcased how pieces could transform across settings, while limited-edition zines communicated the broader design philosophy behind the collection. In-store displays helped customers understand the function of each piece and created a more engaging retail experience.
From business cards and hang tags to lookbooks, zines, packaging inserts, and in-store collateral, each element was designed to support a cohesive physical expression of the brand.
Role
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Concept
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Creative Direction
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Art Direction
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Copywriting
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Photography
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Styling
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Print Collateral
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Retail Display Strategy

























