Developed the strategic and creative foundation for what is now Maragos Home, a made-to-order furniture brand centered on handcrafted, functional design. Defined the positioning, target customer, brand voice, visual direction, product strategy, and e-commerce experience, creating a cohesive framework for launch and future growth.

​

Positioned the brand at the intersection of Scandinavian minimalism, wellness, utility, and craftsmanship.

Established the target customer, brand voice, visual language, color palette, and creative direction.

Shaped the product and commercial strategy, including hero-product focus, assortment expansion, sustainable material use, pricing, margins, and wholesale viability.

Directed the photography and digital experience, including site structure, product-page standards, and copy.

Created a clear roadmap for brand development, e-commerce, social media, and launch execution.